Want to know more about mobile user and how to improve your online marketing campaigns? The large bulk of mobile online guests are iOS users. Most big brands in the e-commerce industry have infused this concept to their marketing strategies. This paved the way to the creation of various apps that are specifically designed to attract more mobile customers.
What is about web sites that attract mobile users? Mobile users enjoy browsing a site that is easy to use, fun and relevant. Besides, they wouldn’t waste time looking at a site that won’t be useful to them.
Make your content count
The content of your site, both visual and text, should valuable to your mobile guests. It doesn’t need to be entirely about your business. It can about other topics like world news, household tips, home remedies or instructional tips about anything can catch the attention of online guests.
Since mobile devices are different from desktops, make sure that the content of your site is mobile optimized, meaning everything should fit a mobile screen and the loading time should be fast enough. Desktops are designed to process faster and save a lot of cookies and whatever it is you need to save while surfing the web. Make your mobile site a lot different that your regular site. Otherwise, mobile users will stay away from your site because they surely have no patience to wait for it to load on their screens.
Consider a unique but familiar layout
How do you make a site unique but familiar? The over-all look should stand out, but the most important icons should be located where they usually or where they can easily be found. Contact us and buy should be prominently displayed.
Test it using various devices
Analyze the performance of your site using various mobile devices. Try using iOs and android smart phones because they are the commonly used ones. Check if the text and visual content loads quickly. You might need a web graphics designer to optimize images and videos. Some colors or objects might need to be removed to make the loading time go faster.
Plunge into social media
What other promotional tricks can you do for your site? Aside from making it mobile optimized, social media advertisement can drastically boost your mobile traffic. Why? Mobile users often have one or more social media accounts. Grab your chance to catch their attention by going to places where they usually are.