Marketing campaigns focus attempt to keep old clients and earn new ones. Trusting relationships are earned and marketers must always keep this in mind. A key point to look at is your old and potential clients’ behavior because you can direct your marketing efforts to web sites they often visit.
Television and radio ads are still in and so are email marketing and display ads. According to the current Forrester Research, both display ads and email marketing are used by 79% of respondents. In May 2010, there were only about 65% of respondents who use both.
Over 400 marketers joined the online survey. The main focus was to study the changes in media consumption in the United Kingdom and North America. In 2012, the participating companies reported that their annual revenue in N.A. was 41 billion. Meanwhile, the in the U.K. was $500 million.
The noticeable change was on the rise in mobile marketing. Marketing campaigns are now directing more effort and budget on social media because the study revealed that about 56% of participants use mobile marketing.
Social media sites have grown and many new platforms are popping out daily. About 61% of marketers are planning to promote their business on social media giants including Facebook. Some businesses are quickly incorporating paid social media ads because they are proving themselves to be cheaper that television ads yet more effective
Google+ is a new social platform that is starting to grow. It is one of the most promising sites because more marketers are expected to adopt Google+ very soon. But aside from it, marketer also use vimeo. They buy vimeo views to gain credibility and attract audience staying in vimeo.
Marketers greatly influence the buying habits of consumers and their convincing power can grow stronger if they know the perfect approach. Social platforms help make a brand friendlier making it a strong promotional tool. Keeping up with the trend on how consumers behave is very important in planning effective marketing tactics.