What is Mobile Marketing and Why Does it Matter?

Blog-Mobile-Marketing

Mobile devices are taking over desktops and laptops and their number is abruptly rising making mobile marketing a trend. Everyone spends time ─ a lot of time ─ on the web to do researches or socialize. Every time you look around you often see people browsing through their smart phones or tablets. It has turn into a habit or sometimes a few would say a necessity.

Mobile marketing has also turned into a trend because of the rise in mobile devices. Basically, mobile marketing differs from the conventional marketing in such a way that you need to fit everything in the screen of a mobile device.

Mobile screen

The screen size varies so your site must look good in whatever mobile device. The icons, graphics and text must look clear enough. The important icons should be easily accessible. And most of all, it should load very quickly because mobile users tend to have little time to spare and are usually using mobile data connection.

Geo-targetting

With these mobile devices, it’s possible to target the location of your audience. This new feature allows you to grab your chance to market someone who is near your location. Restaurants and shopping sites take advantage of this feature to give deals to shoppers in a certain area.

SMS alerts

Go ahead and send out an SMS blast after collecting all those numbers on your website. Promotional offers sent through SMS are still appreciated by mobile users.

Social networking sites

Every social networking site now has a mobile app. You might as well practice social media marketing to get the attention of your target market that has mobile devices.

Make your own app

Why not make your own app? This depends on the kind of business you are running and can be great for shopping sites or food delivery. Make sure that it’s easy to use and won’t consume a lot of memory when downloaded. Selling real estate? Maybe you can have an app where you have real estate directories per place or type of house you like.  You can even search directly the name like astana for example, that would be a very good app for your business.